Are You A Savvy Shopper? Learn How To Evaluate Reviews and Testimonials

Woohoo! It’s time to shop. Today’s marketplace is overflowing with every conceivable product and even large items like horse barns, dog kennels and outdoor living structures can be bought with a few simple keystrokes.

Understandably manufacturers in today’s marketplace are keen to take advantage of access to online audiences both local and nationwide, and there are tremendous advantages to utilizing online resources to select what to purchase.

Before you splurge and make that capital purchase, it’s smart to be savvy about reviews and testimonials and make sure all is ‘as it seems’.

Many folks rely on the product reviews posted on manufacturers’ websites, and social media and shopping platforms for advice on what to avoid and what to buy. Which is why we are offering you some online shopping safety tips to make you into a savvy shopper!

But be aware there are plentiful opportunities for manufacturers and service providers alike, to manipulate the reviews received, even to fabricate them entirely, is cause for exercising due diligence when it comes to spending money. Especially for big ticket items.

For many of us our personal experience submitting reviews has outlined the manner in which only positive excerpts are taken from honest feedback provided, often without context and without inclusion of negative aspects of the purchasing experience.


Trust and Transparency

This overused term is bandied about with abandon in today’s marketplace. But what does it really mean? For the seller feedback via reviews from customers is a valuable asset that can be leveraged in two directions. Whether the review is good, bad or somewhere in between, it has much value.

Negative comments allow the manufacturer to learn about shortcomings in their customer service and shipping departments, marketing message and importantly product quality issues. The issues cited can then be addressed and ultimately by resolving the objections the manufacturer will operate a better business model that is more likely to succeed.

Positive comments that are taken out of context will not only anger the consumer that submitted them, they will also ring hollow in the discerning shopper’s ear. A list of entirely five star reviews will give pause to the shopper who quickly ascertains the reviews have been selected without transparency. Thus the seeds of distrust are spread.

A savvy consumer will look for reviews from multiples sources on the same product. Where issues with the product itself or the delivery of the item arise, a prospective purchaser will investigate how those shortcomings have been addressed by the manufacturer and how honestly the company has expressed its regret and made amends.

Testimonials should be more than just hot air, with a quick quote, a first name and last initial and a town and state noted if they are to be relevant.

Before splashing out on a major capital purchase it is wise for the consumer to do their homework.

It is not always possible to go in person and ‘kick the kickboards’ of a new barn or take a walk down the aisle of a commercial kennel. Many companies do display their wares at large events such as the Equine Affaire, Horse World Expo , K9 training events etc., and while an in person visit to the manufacturing showroom or lot is ideal, the online option for purchase can be utilized with confidence if due diligence is done beforehand.

Case study pages on a website can be a useful resource from the buying experience and process perspective and also provide inspiration for the buyer. Ideas for design, site placement, colors and style preferences can all be elicited from soaking up the information included in direct quotes from previous customers. Often these clients are professionals within the equestrian or canine sphere and offer insights into how to best manage animals from their wealth of experience.

Companies that offer direct access to their customers with full details of location, type of product purchased and a verifiable method to contact the purchaser, offer true transparency. This may be in the form of an interactive map or case studies  on their products that detail full contact information of the purchaser, in addition to posts on social media directly on their platform that identify the buyer and product.

Smart buyers check references and learn about the product by asking lots of questions of lots of people and follow their gut feeling about how honest the sales or customer service team are to work with.

For the buyer it is also wise to follow up research on sample contracts if applicable, look carefully at what standard and extra services or upgrades are available, review warranties and request ‘to the penny’ pricing. Don’t forget to also ask about availability of financing options all factor into the best way to make the best decision on a new structure.

Test out the testimonials! You won’t regret it and it can save a lot of heartache down the road. Consider it like the pre-purchase exam or health check you would do on a new horse or puppy.




Ditches, Dirt and Disasters

If you are planning a new barn or kennel build it’s a good idea to set your sights on the best site possible.  Disasters such as flooded stalls, damaged roofs, sliding doors that stick and windows that won’t work, may all stem from poor site selection and mediocre site preparation.

The melee of weather seen in recent months, from forest fires to hurricane winds and flooding, sets the scene for problems to occur even in the best conceived cases of barn or kennel site preparation.

It is always possible to make fixes for issues that arise after construction of the building has been completed. Problems such as damage due to falling trees, flooding due to monsoon type rains and annoyances with minor matters of operational ease of use are usually possible to resolve. However it is usually less expensive to install systems to prevent these troublesome events before the building process begins, rather than afterward.

While it may not be necessary to understand all facets of excavation methods, site preparation and geology, you can certainly save money if you have a working idea of what is likely to be involved in the site preparation and to be able to chat knowledgeably with the contractor.

Before you purchase that dream barn or spacious commercial kennel ask yourself what you know about these basic terms used in construction practice and these common issues that need to be addressed:

  • Laser transits
  • Settling
  • Backfill and cut & fill
  • Compaction
  • Soil types
  • Frost heave
  • Tile drains/French drains/footer drains
  • Plumbing and electric Installation
  • Generators ~ Sizes and Safe Use

Most people have a general understanding of the definitions of these terms, but do not comprehend how they work and more particularly how they may be best utilized to solve site selection challenges.

Drawbacks to a good build such as hilly/rocky ground, poor soil substructure, rapid water percolation and distances to municipal sewer systems, water or even electric services, can be easily remedied with a great plan.


Level Sites Work Best

The luxury of a perfectly level site rarely exists. A completely level site can also bring its own set of problems for effective drainage installations for roof water run-off or snow shedding on large buildings. The goal is always to prevent water entering the interior of the structure.

One of the most overlooked components in barn and kennel structures is the installation of gutters and a means of passage to carry water away from the building is an important component to consider during barn or kennel design.

How do you know if your site is level?

The laser transit is a device used to measure the grade of a site and accurately determine how far off level the construction footprint area is by ‘shooting the grade.’ A tripod with a plumb line and a tall ruler is used to ascertain the heights of different points across the surface of the ground. Similar to the surveyors’ tools there are two people involved to complete the task, one to hold the ‘stick’ or measure and one to take the reading.

There are methods to ascertain grade without the use of a transit or laser level device, but today these are rarely employed.

This is important because wherever the ground drops away from level, the area will need to be filled with materials to bring it up to level. Wherever the ground rises, the site must be flattened, large rock outcrops removed and excess soil bulldozed out of the way of the construction footprint. This engineering process or re-grading is commonly called, ‘ cut and fill.’ Not to be confused with backfilling, which is when material is moved aside from a specific area for a temporary period of time, such as when laying in drains around the perimeter of a building and then replaced.

The more ‘dirt’ that has to be moved, whether it is moved onto the site to heighten an area or removed to clear the space, the higher the cost of the site preparation.

The correct use of a laser level/transit can provide the data as to how many cubic yards of material will need to be removed or filled, thus providing the opportunity to cost the materials needed and the labor time likely to be involved in machine time.

When securing a quote for the work always try to obtain a price for the job versus an hourly rate from the excavation company, as this is usually cheaper.

Many of the bulldozers utilized on construction sites today offer their own laser system to the driver as a heads-up display. A modern piece of equipment with special features to help the operator can save much time and unnecessary movement of the surface and sub-surface layers of the site. Don’t be shy to ask what equipment will be used for the job and what the experience of the operators is in regard to its use.


Settling and Compaction

Whenever soil or organic material is moved from one spot to another, the disturbance causes  ‘unsettling’ of its structural components. Over time, this increase in volume will diminish and ‘settle’. This settling occurs to come degree by gravity, but is influenced heavily by rain and snow, freeze and thaw and temperature variances, and above ground traffic such as foot or vehicular passage. The rate of settling or compaction may vary from one area to another within the site.

Large buildings such as indoor arenas often require some re-grading of the any proposed site due to their large footprint. As settling over such a big area is likely to be substantial, construction of the structure is often left for a 12 month period after the site is leveled if fill is required, to allow a full cycle through all four seasons for settling. Minor adjustments back to level can then be undertaken, before the building construction task begins.

The best method to accelerate the settling process is by mechanical compaction of the site. Often gravel is laid over soil, and then a layer of limestone/stonedust or other finer binding material is placed on the surface and compressed. This is accomplished by machines such as heavy rollers, compactors, or by driving back and forth with a bulldozer to compact the layers.

The advantage of mechanical compaction is that it mitigates the risk of subsidence of materials freshly added to an area. Mesh with a binding plant growth such as grass can also minimize the risk of gulley formation and water damage on aprons and downhill graded areas of the site.


Soil Types and Structure

Every type of soil has different qualities. Different soil types all offer pros and cons when it comes to building a firm base for a barn or kennel. Did you pay attention in geography? This Geography 101 might give you a refresher.

Clay soils hold water and can even be used as a liner or backfilled against buildings to help deter water entry. Other soils such as sand based soils percolate freely but commonly shift as a result.

The type of soil will affect frost heave. Frost heave occurs when moisture collected in soil freezes and expands raising the surface area above. To prevent frost heave occurring in the footers/concrete pillars used to support structural elements of a building, it is essential that the footer must be placed below the frost heave depth for the region. In the North East USA this may be 4-6 feet deep, depending on altitude and latitude.

If footer columns/piers/pillars suffer frost heave the building will become unlevel and cause doors and windows to ‘stick’.

The type of soil and topography of the site and the area surrounding it will in part determine the most efficient type of water drainage system to be installed.

Drainage options include:

  • Surface drainage: The area around the level footprint for the structure is graded down away from the perimeter of the structure called an ‘apron’. This method works best if small ditches are included beyond the apron to take excess water away during heavy rainfall or snow melt.
  • French drain: A type of sub-surface drain. A trench is dug around the building and filled with permeable material such as rocks, stones or gravel and then backfilled with soil. These trenches are extended away from the building and may go to ‘daylight’ by becoming shallower as they terminate. Pipes may be buried within the gravel to expedite the water removal as in footer drains. See below. These drains may be laid in parallel lines to facilitate extra protection from monsoon like rain flooding an area. A single French drain may become overwhelmed in torrential rain events.
  • Footing drain: This is another term for the French or sub-surface type of drain. Commonly used around poured concrete foundations, footer drains are large pipes laid within a gravel or stone bed at the base of the foundation. These pipes are perforated on the underside to collect the water. The pipes are laid at a specific grade to carry water away from the structure to protect the integrity of the concrete. Pipes may be wrapped in water permeable fabric to prevent surface soil from migrating into the pipes over time and blocking the holes in the pipes.
  • Tile drain: Large flexible runs of plastic pipe that are buried sub-surface to collect water and similarly remove it to a lower elevation or graded area away from the building. This type of drain is often installed under outdoor arenas to prevent puddles and surface water issues during heavy rainfall. They are also commonly used in agricultural water management to remove spring water and sub-surface water and carry it to ditches or collection systems within or at the perimeter of a field.


Services for the Structure

Plumbing and electric services required for a barn or kennel merit careful consideration. Disposal of waste/sewage is another important factor to incorporate in the overall building plan.

Consider whether electric service will be provided above or underground. The advantage of repairs being easy to make when electric is run above ground is often offset by the lack of interruption in service due to extreme weather such a high winds. There is additionally an aesthetic appeal of no visible power lines to the building when cables are buried.

As most barns and kennels are within view of the house, the underground option may be attractive but it is also more expensive. Cables buried under high traffic areas such as driveways should be encased in a plastic tube for their protection, and in rocky sub-soils sand can be placed around the cable to help deter damage from sharp rocks that may happen over time.

Water from a well should be tested for health and safety. Even though it may not be intended for human consumption, health risks from ingestion of contaminated water for dogs, cats, horses and other animals should be considered.

Interior plumbing for wash stalls can be designed to work as an aerial system to facilitate drainage through taps placed at eye or waist level in regions that experience freezing temperatures during the winter. The use of flexible ‘Pex’ or plastic pipe and fittings, can be used to minimize the risk of cold weather damage from freezing to pipes in bathrooms, tack and feed rooms, grooming parlors or other water fed interior areas of the building.

Sewer drains for bathrooms should be connected to either the existing house sewer system or direct to the main sewer. A separate sewer system with a tank and leach fields may be required if the barn or kennel is far from the current services. Check with local building code and zoning ordinances to find out what is allowed before embarking on a separate waste system.

Stalls/wash stalls in horse barns and kennel boxes and pens will often be washed down with pressurized water, so proper drainage for these areas is essential.

Stalls can be build with a drain installed (channel drain or circular) preferably in a corner or along the back wall with a concrete floor gently graded down to the drain location and hooked into a pipe system underground to carry water away either to daylight or to a collection and dispersal system such as a septic. It is essential any drain be protected from bedding/hay chaff or other products that might block the drain.

For wash stalls a cheap alternative is to simply have an open pipe in the corner of the stall set into the floor/wall, where water can drain to an outside French drain or similar set up.

Kennel cleanliness is also essential for the health and wellbeing of its canine contingent. The best option is a channel drain run along the back of each of the boxes connected underneath the kennel to a pipe to remove the water away from the structure. Here’s a great article to help you, “Stop Wasting Time With Kennel Clean-Up.”

For peace of mind and practical considerations of feeding and watering animals during power outages the provision of a generator is a smart choice.

It should be installed to code to avoid back-feeding electricity to the mains and should always be connected to the main electrical feed by a licensed electrician then inspected by the local power company afterward.

A generator should always be placed outside. Use of a generator inside a confined space can cause suffocation and death. Various types of generators are available. Fuel options include diesel, propane, natural gas or gasoline.

Consider the storage location for back up supplies of fuel and its delivery to site, especially for larger units. Propane units are generally cheaper to buy than diesel units.

Generators may be smaller mobile units that will run just a few electrical circuits or permanently placed larger units to service entire homes/barns and structures.

It can be handy to place the heavier generators on a concrete pad, which can be poured at the same time as footers or foundations.


Look What You’ve Learned!

Even though your nominated excavator or ‘dirt’ company team should have knowledge of all the above, it pays to be able to talk the talk and oversee the process to ensure any concerns are taken care of now rather than later.

If you ‘inherit’ a barn or kennel on your property and experience problems with water, wind or other damage, retrofitting is possible.

Consider removing leaning trees that may fall that perhaps have grown bigger than expected when planted eons ago.

In areas where forest fires are likely always clear all brush and tree cover away from the buildings and carefully consider the type of roofing material to be used on the structure. Fire suppression systems around and within the building can also be implemented. To manage flooding add tile or French drains around the structure. Clean out gutters and downspouts regularly, to keep them free for efficient operation etc.

Whatever shortcomings there are in site selection or site preparation for a structure, you can be sure they will come back to haunt you in future years. Don’t be shy to ask lots of questions of the excavation company personnel, barn or kennel building company staff. They most likely have a wealth of experience they can share to help you overcome any hurdles you face.